Team: Rachael Legge, Natasha Etea, Justin Friedman, Shirley Hoh & Eduardo Sebastian Paz.

Role: Graphic Designer & Design Researcher.

Ashley Adjei is an entrepreneur freshly starting out her business as a personal organizer. Our team was given full creative control in developing her brand which included a logo, business name, marketing content, and stationary, in addition to her online presence. We wanted our branding to be an extension of Ashley so we elected to use her favorite colors to highlight the beach theme which we also adopted from her. Our designs were carefully crafted to be modern and professional while retaining elements of Ashley's playful personality.

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